Script for Calls

2025 Ramadan Campaign

Beginning – Introduce yourself

  • Assalam o alaikum/Hello, I’m (Your name) from/calling on behalf of The Citizens Foundation (UK). Am I speaking with (Donor’s name)? This is just a quick call to tell you about TCF-UK’s Ramadan Campaign for education. Is this a good time to speak with you for 2-3 minutes?

Scenario 1:  Donor is not available or someone else picks up the phone

Ask for the best time to call back and the best number to reach the individual. If it’s not the donor you were expecting,  ask their name if possible.

Scenario 2: The donor responds YES

  • Thank you, (Donor’s name), for taking a moment to hear about TCF’s mission and initiatives during Ramadan. Your previous support has made a significant impact in providing quality education to children who would otherwise not be able to afford going to school.

Pakistan is facing a deepening education crisis, with over 26 million children out of school—over 14 million of them girls (Pakistan Institute of Education, 2021-22). This number continues to rise due to soaring inflation and the economic struggles many families face. With limited resources, many parents are forced to pull their children out of school. Today, 39% of school-aged children in Pakistan are deprived of an education, with dire consequences for the nation’s future.

With the majority of Pakistan’s population under 30, an uneducated generation risks being trapped in poverty, unable to build better lives or contribute meaningfully to society. For over 30 years, TCF has been at the forefront of tackling this crisis, running 2,033 schools in some of Pakistan’s most underserved communities—arguably the largest network of independently run schools in the world. But the challenge ahead is immense.

Our mission is to educate 2 million children by 2030, and we cannot do it alone. Your generosity can change lives. Now, more than ever, we need your support to ensure that every child has a chance at a brighter future.

<Break>

This Ramadan, please consider supporting The Citizens Foundation (UK) with your Zakat and Sadaqah to give out-of-school children in Pakistan the chance to realise their full potential and move beyond their current circumstances. Your support has already helped thousands of TCF graduates find meaningful careers and bring positive change to their communities. Would you be interested in making a donation towards our Ramadan Campaign?

  1. If the donor agrees;

Thank you so much. You can donate online through our website or through a bank transfer. I will send you this information in an email after this call. Alternatively, I can also take a donation over the phone if you prefer.

You may also wish to donate during our special matching campaign this Ramadan, running from Thursday, 6th March to Saturday, 8th March, and again during the last 10 days of Ramadan from Friday, 21st March to Sunday, 30th March. During these periods, generous anonymous donors will match your contributions pound for pound, doubling your impact. Would you like to make a donation today?

 

<Donor Responds>

  • If the donor needs bank details, please share them:
    • Account Name: The Citizens Foundation (UK)
    • Sort Code: 30-84-21
    • Account Number: 18310360
    • Bank Name: Lloyds Bank

Once donation completed either via bank transfer, over the phone, or via website- follow with:

  • Thank you – I would also like to send you an email following this call with further information on what we just discussed. May I verify the email address we have for you. Is it (read email address)? (If we do not have an email address: Can I take an email address?)

<Donor Responds>

Thank you – I really appreciate you taking time out to speak with me. Our work wouldn’t be possible without your support. If you have any questions or queries, I am happy to help you.  Wishing you and your loved ones a safe and blessed Ramadan.

Conclude the call:

<End Call>

 

Please note: if at any time during the call you feel that the donor is not interested in talking, disengaged or busy – refer to ending the conversation. Do try and get an updated email address so you can send them a follow-up email.

  1. If the donor responds to say they will support later:
  • Sure, I will send you an email after this call with details on how you can support our Ramadan campaign. Please don’t hesitate to email me back if you have any questions.
  1. If the donor responds that they are not interested to support:
  • If the donor is not interested or has any feedback to share, listen to them and assure to resolve the matter or tell them you will get another member of staff to call them to resolve the issue.
  1. If at the start of the call, the donor responds NO and asks to call back later.
  • Ask them what time will be suitable to call them back. Ideally suggest the time yourself and provide options (e.g. I can call you back after 5pm / call you on X day.)

Sponsorship Options:

  • Sponsor a child’s education-             £10 per month
  • Educate a child for a year-                 £122
  • Educate-a-Child KG to Grade 10 –     £1,350
  • Support a Classroom for 1 Year-       £3,200
  • Support a TCF School for 1 Year –     £19,000

 

Introduction statement – if donor is not familiar with TCF:

The Citizens Foundation (TCF) is Pakistan’s leading school network for out-of-school children. For the past 30 years, TCF has brought hope and purpose to thousands of children, their families, and communities by providing quality education in the poorest slums and rural areas of Pakistan. TCF currently has 301,000 children (half of whom are girls) enrolled across a network of 2033 school units. TCF has been recognised by The Economist newspaper as being perhaps the largest network of independently run schools in the world. TCF has 63,000 graduates, many of whom have reached top tier universities in Pakistan, the United States, and Europe and embarked on meaningful careers (becoming doctors, teachers, software engineers etc). TCF’s alumni include Dr Sidra Saleem, who is currently doing a Neurology residency in Ohio in the United States, coming from a poor family in Karachi, Nadeem Hussain, who went from an out-of-school child starting school at age 8 to becoming an Education Economist and Author, and Samina Noreen, the first Police Constable in her village of Moza Kot Sharif in Punjab.

Scenario 3: Leave voice message

After 2 attempts, if a donor does not answer your call you may leave a voice message.

Hi (donor name), my name is (your name) and I am calling on behalf of The Citizens Foundation (UK), Pakistan’s leading education charity, to thank you for your past contributions.  During the blessed month of Ramadan, we are approaching all our supporters to request them to consider contributing their Zakat or Sadaqah towards TCF programmes.

We will be running a matching campaign between Thursday, 6th March to Saturday, 8th March, and again during the last 10 days of Ramadan from Friday, 21st March to Sunday, 30th March, meaning that your donation will be doubled.

Please do give me a call back if you would like to learn more about our appeal or visit our website www.tcf-uk.org. You can reach me on (phone number). Thank you so much for your time and generous support.