Script for Calls – TCF UK

2026 Ramadan Campaign

Opening – Introduce yourself

Assalam o alaikum/Hello

My name is (Your name) calling on behalf of The Citizens Foundation (UK). Am I speaking with (Donor’s name)? I’m calling briefly to share a little about TCF-UK’s Ramadan education campaign. Is now a good time to speak for 1–2 minutes?

Scenario 1: Donor is not available or someone else picks up the phone

Ask for the best time to call back and the best number to reach the individual. If it’s not the donor you were expecting, ask their name if possible.

Scenario 2: The donor responds YES

Thank you, (Donor’s name)

Pakistan is sadly home to one of the largest populations of out-of-school children in the world, with over 25 million children currently not in school – nearly half of them girls. For many families, education is the only way to break the cycle of poverty.

For over 30 years, TCF has been providing high-quality education in some of the most underserved communities across all provinces of Pakistan. Today, TCF runs more than 2,260 schools, helping children gain the skills and confidence to build better futures for themselves and their families.

Thanks to the generosity of supporters like you, more than 71,000 TCF graduates have progressed in their life, with many going on to study at leading universities in Pakistan and even abroad and are now thriving in professional careers.

We see this impact clearly in our alumni – from Samina Noreen, the first woman police constable in her village in Punjab, to Asad Raza, who once helped his father sell fruit from a cart and is now an IT engineer after studying at one of Pakistan’s leading engineering universities. Their journeys show that every child has potential waiting to be unlocked.

By 2030, TCF aims to impact 2 million children, helping them contribute meaningfully to Pakistan’s future. This vision is only possible through the continued generosity of supporters like you.

<Break>

This Ramadan, by giving your Zakat or Sadaqah to TCF-UK, you can help ensure that out-of-school children have access to education and long-term opportunity.

Would you be interested in supporting TCF-UK’s Ramadan Campaign with a donation?

If the donor agrees;

Thank you so much. You can donate online through our website or through a bank transfer. I will send you this information in an email after this call. Alternatively, I can also take a donation over the phone if you prefer.

You may also wish to donate during our special Last 10 Nights Ramadan matching campaign, running from Monday, 9th March until the last Day of Ramadan, 19th March 2026. During this period, 4 generous anonymous donors from the UK, UAE and Pakistan will match your contributions pound for pound, doubling your impact. Would you like to make a donation today?

{**note: Matching cap: £599,616}

If the donor needs bank details, please share them:
- Account Name: The Citizens Foundation (UK)
- Sort Code: 30-84-21
- Account Number: 18310360
- Bank Name: Lloyds Bank

Once donation completed either via bank transfer, over the phone, or via website- follow with:

Thank you – I would also like to send you an email following this call with further information on what we just discussed. May I verify the email address we have for you. Is it (read email address)? (If we do not have an email address: Can I take an email address?)

Thank you – I really appreciate you taking time out to speak with me. Our work wouldn’t be possible without your support. If you have any questions or queries, I am happy to help you. Wishing you and your loved ones a safe and blessed Ramadan.

Conclude the call:

Please note: if at any time during the call you feel that the donor is not interested in talking, disengaged or busy – ask if they would prefer to be sent information by email and try and conclude the call politely. Do try and get an updated email address so you can send them a follow-up email.

Suggested Responses to Common Objections

“I’m busy / Not a good time”

Of course, I completely understand. Would there be a better time to call you back, or would you prefer that I share some information by email?

“I already give to other charities in Ramadan”

That’s wonderful, Ramadan is such a generous time. Many supporters choose TCF because education is a form of long-term, sustainable impact, helping families lift themselves out of poverty. Even a small contribution can make a lasting difference.

“I need to think about it”

Absolutely, that makes sense. I’d be happy to send you a short email with more information so you can review it in your own time. Would that be okay?

“I can’t donate right now”

Thank you for letting me know – we truly appreciate your time and consideration. If it’s okay, I can share information with you by email in case you’d like to support us in the future.

“How do I know my Zakat is used correctly?”

That’s a great question. TCF assesses each student for their zakat eligibility. Parents of zakat-eligible students complete a form, designating TCF to manage and allocate Zakat funds to cover their children’s education expenses. We ensure that your Zakat is applied in accordance with Islamic principles to provide high-quality education to deserving children in Pakistan. TCF’s Zakat collection and distribution processes are Shariah compliant, as validated by our Shariah Advisor, who has issued a formal certification. I can provide a link with further information on TCF’s Zakat Management process by email if you wish.

** (Zakat Certification linked in what’s marked blue)

General points:

If the donor is not interested or has any feedback to share, listen to them and assure to resolve the matter or tell them you will get another member of staff to call them to resolve the issue.

Sponsorship Options:

Sponsor a child’s education- £10 per month
Educate a child for a year- £120
Educate-a-Child KG to Grade 10 – £1,350
Support a Classroom for 1 Year- £3,200
Support a TCF School for 1 Year – £19,000

Introduction statement – if donor is not familiar with TCF:

The Citizens Foundation (TCF) is Pakistan’s leading school network for out-of-school children. For the past 30 years, TCF has brought hope and purpose to thousands of children, their families, and communities by providing quality education in the poorest slums and rural areas of Pakistan. TCF currently has 320,000 children (half of whom are girls) enrolled across a network of over 2,260 school units. TCF has been recognised by The Economist newspaper as being “perhaps the largest network of independently run schools in the world”. TCF has 71,000 graduates, many of whom have reached top tier universities in Pakistan, the United States, and Europe and embarked on meaningful careers (becoming doctors, teachers, software engineers etc). TCF’s alumni include Dr Sidra Saleem, who is currently doing a Neurology residency in Ohio in the United States, coming from a poor family in Karachi, Nadeem Hussain, who went from an out-of-school child starting school at age 8 to becoming an Education Economist and Author, and Samina Noreen, the first Police Constable in her village of Moza Kot Sharif in Punjab.

Scenario 3: leave voice message

After 2 attempts, if a donor does not answer your call you may leave a voice message.

Hi (donor name), my name is (your name) and I called from The Citizens Foundation (UK), Pakistan’s leading education charity, to thank you for your past support. During this blessed month of Ramadan, we are calling our supporters to kindly ask you to consider contributing your Zakat or Sadaqah to support The Citizens Foundation.

{**note: Matching cap: £599,616}

Please do give me a call back if you would like to learn more about our appeal or visit our website www.tcf-uk.org. You can reach me on (phone number). Thank you so much for your time and generous support.